
India's alternative lending market lending built on data beyond traditional credit bureau history was valued at roughly $30.57 billion in 2025 and is projected to reach $52.3 billion by 2029, growing at a 14.4% CAGR (Source: ResearchAndMarkets, India Alternative Lending Databook). The RBI issued specific guidelines in 2024 governing the use of alternative data in lending decisions, formally recognizing what lenders were already discovering: traditional credit history alone isn't enough to serve India's borrower base.
The Internet of Things (IoT) the network of connected devices and sensors that exchange data in real time is one of the richer sources feeding this shift. For lenders, IoT data offers a way to see a borrower's actual behavior and asset condition, not just their historical repayment record. Unlike a credit bureau score, which reflects a snapshot of the past, IoT data keeps updating for as long as the loan is active.
This matters for a market where over 350 fintech and digital lending firms are competing to serve borrowers that traditional banks have historically underserved (Source: ResearchAndMarkets, India Alternative Lending Databook). The lenders that can assess risk more accurately, using richer and more current data, are the ones best positioned to serve this segment sustainably.
The lending industry's biggest constraint has never really been capital, it's been the ability to accurately assess risk for people the traditional credit bureau system doesn't see clearly.
India's lending ecosystem has grown substantially, fueled by traditional banks, NBFCs, and fintech startups. But structural challenges persist: high default rates in certain segments, inadequate or thin credit histories for large parts of the population, and a lack of personalized loan products that reflect an individual borrower's actual circumstances.
India is home to hundreds of millions of adults without a robust credit bureau file (Source: alternative credit scoring market research, 2026), which is precisely the population that alternative data including IoT-derived signals is best positioned to serve. Traditional credit scoring, built primarily on repayment history, simply has no data to work with for a first-time borrower.
Alternative data doesn't replace credit history, it fills in the picture for the large share of borrowers traditional credit history was never built to capture.
IoT's real value in lending isn't the novelty of the data, it's that the data updates continuously, instead of going stale the moment a loan is originated.
The clearest, most established example in India is vehicle and asset finance. Telematics devices GPS and usage trackers fitted to financed vehicles, tractors, and commercial equipment are already widely used by Indian NBFCs to monitor asset location and usage patterns over the life of a loan. This gives lenders real-time visibility that a paper-based loan file never could, and it directly supports faster, more confident lending in categories like commercial vehicle and equipment finance where the underlying asset is also the collateral.
This shift also changes how lenders think about risk over the life of a loan, not just at the moment of origination. A borrower's risk profile can improve or deteriorate over time, and IoT data makes it possible to recognize that shift as it happens rather than only at the next annual review which is what enables the dynamic, behavior-linked pricing models described above.
More broadly, the same principle extends to any lending decision that can draw on continuously updated, consent-based data: utility payment patterns, transaction-level cash flow, and device-based signals are all part of the same shift toward cash-flow-driven, real-time underwriting that Indian lenders are increasingly adopting alongside traditional credit history.
Asset-backed lending is where IoT has moved furthest in India because the asset being financed is also the sensor generating the data.
IoT-enabled lending isn't without real constraints, and lenders considering it need to weigh these carefully before scaling adoption.
None of IoT's risks are unique to lending they're the same consent, security, and infrastructure challenges every IoT use case faces, just with higher stakes given the financial data involved.
IoT data is only as useful as the infrastructure built to govern and act on it responsibly.
This is closely connected to the kind of AI-ready data foundation that underpins any lender's ability to use real-time, alternative data responsibly at scale. At Bajaj Tech.AI, we help banks and NBFCs build the digital engineering and data infrastructure needed to bring new data sources like IoT into underwriting without compromising governance while helping guard against the kind of unregulated, poorly governed platforms behind the rise in fraudulent lending apps in India.
IoT data creates new lending opportunities only if it's built on the same governance discipline that responsible lending already requires.
The integration of IoT into India's lending sector presents a genuine opportunity for innovation — not as a replacement for sound underwriting, but as a richer, more current input into it. By leveraging real-time data responsibly, lenders can enhance risk assessment, broaden access to credit, and create more personalized borrower experiences. The lenders who treat data governance as a prerequisite, rather than an afterthought, will be the ones who turn this opportunity into durable, trustworthy lending at scale — and who capture the growth this market is projected to deliver over the next several years.
Exploring how alternative data can strengthen your lending models? Connect with our experts to build a governed data foundation for smarter underwriting.